/01
brief
To further promote the Ulsan tourism platform, an event was organized to increase visibility through social media, showcasing the diverse whale characters from the whale-raising game. Participants engaged in the game were rewarded with meticulously crafted merchandise, distributed offline, which garnered significant positive feedback. This approach effectively boosted awareness and engagement with the platform.
/02
client
Korea Tourism Organization / Ulsan Metropolitan City / Megazone
/03
Features
Character Design
event
Storytelling
goods
Marketing
O2O
image
gallery
The images provided below offer a comprehensive visual summary, capturing the essence and overall look of this project in detail
